Ai Driven Food App with Advanced Photo Recognition Technology
PixFood
2016 – Today
AI, Food APP, Photo recognition, Machine learning, Personalised recipes, Millenials
Executive Summary
IMP, a well-established creator of products related to recipes & cookery, was in need of digital transformation, but the question was “How to get to millennials in the digital era?” The answer was – an AI powered food app.
PixFood uses advanced photo recognition and complex machine learning to provide the best recipe choices for millennials. The app aims to improve millennials’ everyday life by providing them with tailor-made recipes that fit their food preferences.
The idea for such a unique product came as a result of deep research and years of experience in the field. One of the conclusions we came to was that home cooking was in desperate need of a more automated, customized and personalized approach.
Challenges
PixFood’s target group is millennials. We conducted an in-depth research that helped us understand our target group and create a very detailed user journey.
Our vision is to make PixFood the digital companion that understands the context of users’ everyday life and habits and recommend the right meal at the right time in an immersive way. For example, it understands that if you open the app at 4pm on Monday and it’s not a holiday, it will recommend you a meal based on your preferences that you can prepare at home in no time. The on-boarding is quite simple, as PixFood uses machine learning to make the right recommendation.
How The Product Helps?
Those “No idea what to cook” moments will be long gone thanks to PixFood. PixFood turns the search for the perfect meal into a fun exploration through a super intuitive process that starts with taking a photo of the ingredient you want to cook with. It understands the image instantly and delivers a recipe you’ll love.
It’s fast, easy & fun!
The main goal is to provide users with personalized recipes that will allow them to cook healthy, quick & easy, and most importantly, delicious meals!
There are three main indicators that lead us to the right types of recipes:
The app gives you a totally new approach like no other food app out there on the market.
Built To Last
PixFood is built with TyphoonX, a breakthrough technology platform that enables addition of new features and functionalities faster than any other traditionally-built platform. It’s easily scalable, fast and built to optimize the hosting and running costs.
A wonderful opportunity to develop your business commercially, powered by incredible technology which help you shape and deliver your vision!
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