Guryou – Wellness Community
TRANSFORMING WELLNESS WITH AI AND ML
The Wellness Industry
Physical inactivity is one of the leading risk factors for health (WHO). Almost 40% of the population is not active enough to meet health recommendations. Inactivity has raised up from 31% in 2001 to 37% in 2016.
The healthy-living, self-help, self-care, fitness, nutrition, diet, and spiritual practices have become a flourishing wellness movement in the 21st century. According to data and trends provided in the most recent GWI Global Wellness Economy Monitor:
- The global wellness economy was a $4.2 trillion market in 2017.
- The industry grew by 6.4 percent annually from 2015–2017, from a $3.7 trillion to a $4.2 trillion market, nearly twice as fast as global economic growth (3.6 percent annually, based on IMF data).
- Wellness expenditures ($4.2 trillion) are more than half of the total global health expenditures ($7.3 trillion, based on WHO data).
- The wellness industry represents 5.3 percent of the global economic output.
- Among the 10 wellness markets analyzed, the revenue growth leaders from 2015–2017 (per annum) were the spa industry (9.8 percent), wellness tourism (6.5 percent) and wellness real estate (6.4 percent).
* (The minimum amount of movement recommended by the WHO is 150 minutes of moderate-intensity, or 75 minutes of vigorous-intensity physical activity per week)
GURYOU – Wellness Platform
Guryou is a wellness platform designed for fitness and wellness clubs.
• It enables easy booking of classes and trainers, increases the efficiency of daily member management operations, processes and tracks sales.
• It makes all data and records of the members and their memberships easy to manage.
• It communicates with the right members at the right time.
GURYOU has everything you need to run your wellness center more smoothly and efficiently.
How Did the Wellness Platform Make a Digital Transformation?
We have developed an AI-powered app to enhance customer experience in the wellness booking.
This is done via continuous learning from the customers and their behavior. Those insights are further used to provide improvements for better end-user experience.
Allowing Business providers to focus on customers through the entire wellness experience and helping them along the way.
The Wellness Platform and How It Works

It is an AI-driven platform able to match more demanding consumer needs with wellness and fitness treatment vendors.
It enables go-to-market via multiple channels to attract businesses, create the marketplace and serve the need while offering a hassle-free platform.
It enables connectivity of any wellness device to collect data of any wellness manufacturer thus creating the big-data wellness platform.
The Wellness Platform and Who Is It For
The Wellness Platform is used to assign classes or training sessions, create and sell membership, onboard new members, track employee hours, pull reports, keep track of members, track and process payments, and send emails.
End-users:
1. Trainers often use the platform to find out their upcoming schedules, see how many members are signed up for their services, and track members’ progress.
Integrating IoT devices into traditional training removes the need for trainers to manually track workouts, also helps to monitor user progress and provides advice to help them.
2. People that workout use this platform to book classes or services online (either through a dedicated app or on the company website), to make payments, and to access their personalized fitness information.
It also gives real-time feedback and keeps track of every rep and every set of exercises that users put into the routine.
The Wellness Platform and How It Helps
END-USERS
The Wellness Platform can help enhance the customer experience by:
- Intuitive search and reservation
- Smart recommendations and scheduling
- Valuable content and information sharing
BUSINESSES
The IOW Platform can help increase customer base by enhancing the customer support services, thereby helping to increase sales:
- Decreases time spent in managing the offering and calendar
- Reduces lost of reservations
- Increases time spent on delivering high-quality service
- Increases customer satisfaction
Technology Overview
For the deployment of our platform, we joined forces with AWS, since it was a natural choice. As an AWS advanced consulting partner, we rely on the most comprehensive network of available resources and worldwide data centers.
Guryou is a complex platform, consisting of several sub-systems:
Rest API:
- Route53 DNS Record
- EC2 instance for hosting
- RDS (MySql) as main Datastore
WaaS (Admin Section) where business users create and manage profiles, employees, bookings, create video courses:
- S3 for static website hosting of ReactJS app
- Cloudfront CDN
- Route53
Guryou.com (Customer Portal) where end-users see the wellness professionals, book services, buy and view video courses:
- EC2 for NextJS server-side rendering
- S3 for static files
- Route53
Video Streaming Serverless Solution:
- S3 for uploading videos and storing transcoded video files
- Lambda to listen for new uploads on S3 and trigger transcoding job
- Elastic Transcoder to transcode the videos
- SNS topic where transcoding progress is published
- Lambda listener to the SNS topic, and notify API about competition
Payment service:
- EC2
- Elastic Beanstalk for deployment
What Business Advantages Does It Offer?

Membership Management – integrates all member data in one place including their account information, payment history, and attendance.

Lead Generation – monitors leads, tracks sales, revenue, member attendance, retention levels and much more.

Dashboard and Reporting – gets actionable data and allocates your resources and budget effectively.

Billing – cuts down time and money spent on admin overload.

Class scheduling and managing – creates a schedule, controls class sizes and enters last-minute substitutions.
What End-User Advantages Does It Offer?

Personalized profile – personal fitness profile with biometric data to optimize every workout for maximum results i.e manages their health and physical ability.

Online payment – pay for your membership, class, personal training or any other fee with secure online payment.

Easy bookings – sign up for your favorite classes, facilities, or personal training sessions with just a few clicks.

Find the right fit – find a participating fitness location with the equipment and classes you prefer, to stay more active.

Workout experiences – share and debate achievements with friends in real-time.
TRANSFORMING SEAMLESSLY IN A NON-LINEAR WORLD
HOW DOES ALITE INTERNATIONAL HELP COMPANIES
DIGITALIZE FOR THE FUTURE?
Why Digitalize?
Why It Is Important to Your Organization?
- Is your organization embracing digital transformation? What is digital transformation exactly? And if you are not embracing it, should you?
- Organizations need to evolve to address the changing business landscapes. Ideally, IT spending is driven by the need to meet business requirements. Business leaders want IT to be focused on business results, innovation, and continuous improvement. Digital transformation can be defined as the acceleration of business activities, processes, competencies, and models to fully leverage the changes and opportunities of digital technologies and their impact in a strategic and prioritized way.
- As technology is evolving, business requirements are following the trend. Part of the whole process of digital transformation is implementing artificial intelligence and machine learning. Those technologies are used for different products and industries. With AI and ML, solutions are made more independent as they are learning from data, customers’ behavior, and intent so they respond in context with that.
- In fact, digital transformation is business transformation. These digital business transformations are influenced/driven by the following factors: Technology innovation, external environmental factors, customer behavior, and demand.
What Can We Do!
How does the journey start
By designing and deploying sophisticated user-centric business strategies, tailored for different challenges, we can facilitate your digital transformation.
We can help you understand the needs, trends, and technologies of the future, and create new growth with meaningful products and services. We integrate platforms and systems allowing us to look at client data holistically. Let us help you understand what can be improved, what works and how to provide a more effective and efficient user experience.
Started by a core of people with the roots in the entrepreneurial tech-consultancy business, and with a strong line of success stories behind, Alite International is the natural partner to choose on the embarkment of this journey.
We are up for the challenge,
refusing the Status Quo.

TAKE A LEAP
It is a crossroads whether to stay on the beaten path or divert to something new. It is a change, but a very important change!
Creating a complete digital footprint by introducing innovative AI and ML digital solutions is a rewarding process that we do together and everyone needs to be on board.