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Are You Using Email Automation and Cross-Channel Marketing Effectively?
Cross-channel marketing has been a trendy word for the past few years, and oftentimes people think of different things when they refer to it. However, when we talk about this, we refer to interacting with your customers across all available channels, both online & offline, in a way that does not isolate the channels from themselves, but actually integrates them in a coherent system.
What’s more, the data generated from the engagement from all of your channels is processed centrally in a single hub, giving you the power to have a full overview over the entire user journey of your customer.
This being said, you can notice with no doubt that the benefits of using marketing automation technology are plenty. Make sure you are paying enough attention to it if you want to leave your mark in today’s cross-channel world and deliver an exceptional user experience.
Some marketing automation statistics that will blow you away:
I’m sure you will agree that whenever implementing new technologies or strategies in your business, the speed of the ROI is of tremendous importance when making a decision to go with it. See below the numbers that speak about successful marketing automation:
I believe these numbers speak for themselves that audience segmentation is a crucial part of a proper marketing automation strategy & using automation can enable you to greatly enhance your audience segmentation capabilities.
Knowing that engagement is the backbone of successful customer relationships, these numbers are more than proof that brands should not even think about introducing cross-channel marketing to their strategies, they should already be doing it!
Wrap Up
All these numbers look very impressive – but how does a company go about introducing cross-channel marketing automation?
If you are interested in this and want to learn more about marketing automation, we will actually be talking more about how companies implement it successfully and why some of them fail at it during a webinar next week.
The topic is “Automating Cross-Channel Marketing”.
You can register HERE. It’s next Thursday (January 23rd) at 3 PM CET. Looking forward to seeing you there.
If you have any additional questions, feel free to email me at: hristina.spasovska@alite-international.com.
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